Chapter 1 Fashion Style 服装款式
1.1 Upper-body Clothing 上装
1.2 Lower-body Clothing 下装
1.3 Collars and Necklines 领子和领围线
1.4 Sleeves 袖子
1.5 Pockets 口袋
1.6 Fashion Accessories 服装配饰
Supplementary Materials 补充阅读
Chapter 2 Garment Material服装面料
2.1 Fabric Colour 面料色彩
2.2 Performance of Fabric面料性能
2.3 Garment Accessories服装辅料
Supplementary Materials 补充阅读
Chapter 3 Fashion Design and Making服装设计与制作
3.1 Fashion Drawing效果图
3.2The Main Parts Of Garment Measurements服装测量的主要部位
3.3 Pattern Making纸样制作
3.4 The Art of Fashion Draping服装立体裁剪
3.5 Clothing Industry Equipment 服装设备
Supplementary Materials 补充阅读
Chapter 4 Fashion Shows and Models服装表演与模特
4.1 Fashion Shows 服装表演
4.2 Models 模特
Supplementary Materials 补充阅读
Chapter 5 Fashion Dissemination 时尚传播
5.1 Fashion Trends And Cycles服装流行趋势与周期
5.2 Fashion Buyers服装买手
5.3 Apparel Collocation服饰搭配
Supplementary Materials 补充阅读
Chapter 6 Fashion Brands and Designers服装品牌与设计师
6.1 Fashion Brands 服装品牌
6.2 Fashion Brand Management服装品牌管理
6.3 Fashion Designers服装设计师
Supplementary Materials
Chapter 7 Garment Trade服装外贸
7.1 Letters信函
7.2 Sample Order板单
7.3 Purchase Order采购订单
Supplementary Materials
Chapter 8 Fashion Marketing and Merchandising服装市场营销
7.1 Fashion Marketing and Merchandising 营销定义
8.2 Fashion Marketing Strategy 营销策略
8.3 Serving Customer接待顾客
8.4 Shopping Scene购物场景
Supplementary Materials
附录1 Glossary 常见服装词汇
附录2 Abbreviation of Terms 缩略语
附录3 Brands And Designers服装品牌与设计师
Answers 参考答案